In a remarkable achievement that underscores its popularity and relevance among South African youth, Marriott International’s Protea Hotels by Marriott has been honoured with the prestigious title of “Coolest Hotel Brand” in South Africa at the esteemed Sunday Times Next Gen Awards.
The Sunday Times Next Gen Awards celebrate the brands and experiences that resonate most with the country’s youth, providing valuable insights into the preferences of this dynamic demographic. Winning this coveted accolade for the 10th time, Protea Hotels by Marriott has not only secured its place as a trusted and preferred accommodation choice for travelers but has also captured the hearts of the younger generation.
“We are thrilled and deeply honoured to be recognized as the ‘Coolest Hotel Brand’ in South Africa by the Sunday Times Next Gen Awards. This accolade is a testament to the dedication of our teams and our commitment to continuously innovate and enhance the guest experience,” said Sean Maher, Market Vice President: South Africa, Marriott International.
This accolade reflects the remarkable journey of Protea Hotels within the South African hospitality landscape. Known for its commitment to delivering exceptional guest experiences and maintaining the highest standards of service, Protea Hotels has emerged as a standout choice for both business and leisure travelers.
Protea Hotels combines contemporary comfort with a deep appreciation for local culture and heritage, offering guests a unique and enriching stay. The brand’s properties across South Africa have consistently delivered memorable moments for travelers, earning their loyalty and trust.
“Protea Hotels by Marriott prides itself on providing authentic South African experiences, and this award affirms that our efforts have resonated with young travelers who seek authenticity, comfort, and quality,” added Sean Maher.
This recognition reaffirms Marriott International’s commitment to maintaining the highest standards of hospitality and offering guests unmatched experiences that celebrate the rich tapestry of South African culture and hospitality.
Now in its 19th year, Generation Next polls the opinions of South Africa’s youth (ages 8 to 24) in urban and peri-urban environments across South Africa.
The results of this years’ Sunday Times Next Generation Awards were announced on 20 September 2023.