Protea Hotels by Marriott: A decade as South Africa’s ‘Coolest Hotel Brand’

September 2020: For the 10^th consecutive year, Protea Hotels by Marriott has been voted as South Africa’s Coolest Hotel Brand in the Sunday Times Generation Next Survey.

The accolade indicates that the South African-born brand, which has an international footprint and forms part of one of the world’s largest hospitality groups, Marriott International, has remained a firm favourite among young South Africans.

Now in its 14th year, Generation Next polls the opinions of around 6000 of South Africa’s youth (ages 8 to 22) in urban and peri-urban environments in six provinces. The lifestyle and consumer behaviour questionnaire is boosted by a further 4000 face-to-face interviews.

“We are delighted to be awarded this coveted accolade, as voted by the next generation of travellers in a strategically important market. Our brand has a deep understanding of our ever-changing market and we are invested in creating memorable experiences for all of our guests, across all age brackets. This accolade has shown that Protea Hotels by Marriott has consistently kept up with the demands of our guests and has stayed relevant for over a decade,” says Volker Heiden, Area Vice President Sub-Saharan Africa, Marriott International.

As we welcome travellers back to our hotels, we are committed to providing them with a safe stay experience through the implementation of elevated cleaning protocols and the use of advanced cleaning technology, says Heiden.

These protocols include cleaning and disinfecting protocols are in place to sanitize rooms after guests depart and before next guest arrives, and there is also an increased frequency of cleaning in the ‘Back of House’, where hotel employees work behind the scenes.

“These improved protocols are just one example of how we are constantly evolving to deliver a highly personalised experience for our guests. We look forward to welcoming our guests and creating unique opportunities for them to create lasting memories,” Heiden concludes.

Marriott International is opening its doors to travellers with a ‘Welcome Back’ offer. Marriott International’s ‘Welcome Back’ promotion is valid for hotel stays until 31^st October 2020 in participating hotels across South Africa.  This offers Marriott Bonvoy members 25% off standard room rates, including complimentary breakfast and 15% off standard room rates for non-members.  For more information on participating hotels or to make a booking, visit: https://www.emea.marriott.com/en/offers/welcome-back-za.

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