Cape Town, 29 April 2016: Protea Hotel Sea Point recently emerged front runner in a countrywide campaign that saw front desk employees of Protea Hotels go head to head from February to April this year – all in the name of an excellent cause.
Earlier this year, RELATE® and Protea Hotels teamed up to encourage the sale of the Rotary Safe Water Project bracelets to coincide with
World Water Day on 22 March 2016. The result was the One Million Litre Challenge which saw employees from Protea Hotels around the country competing to sell the most bracelets produced by RELATE®, a 100% not for profit social enterprise that provides a fundraising mechanism for charity causes, enterprise development and human capital. The ultimate goal of the competition was for Protea Hotels to sell a total of 625 bracelets.
“This number was important as it translated into one million litres of water, which can support five impoverished communities of 200 people with clean and safe drinking water for three years,” explains the GM of Protea Hotel Sea Point, Katherine Lewis. “Protea Hotel Sea Point purchased 250 bracelets and our front desk team rose to the challenge and sold just on 200 bracelets in the given time. Our team has been totally committed to this from the start and their motivation has been nothing short of remarkable.
“For them it was less about winning a competition, and more about learning about the work RELATE® does and seeing how the sales of the bracelets benefit local communities. Some staff even went to see how the bracelets are made. I am so proud of them.”
Lewis says they have a few bracelets left, but she has no doubt they’ll soon be snapped up. The proceeds of the units are handed over to the Rotary Club, where it’s decided which communities are most in need.